Public Health England - Every Mind Matters

Creative DevelopmenT

The brief - create a 3 minute film to be broadcast concurrently at primetime, across all terrestrial channels (and Sky), to launch Public Health England’s national campaign on mental health awareness.

Working closely with Rankin we came up with and developed a creative treatment that built on the initial script written by Richard Curtis.

It took over a year to creatively develop and produce, shooting across multiple locations, with lots of different people, but the result made it worth it. Over 700,000 people creating their Every Mind Matters ‘Mind’ Plans online, one of the biggest public engagements PHE has seen from one of their launch campaigns.