e.l.f. Cosmetics

Creative Director - Social Content

“Stick it to Mount Rushmore”
Going larger than life for e.l.f. Zit Patches

Views: 31 Million
Engagement Rate: 13%
Engagements: +3.1 Million

“You can’t transition makeup”
Winning the transition trend with @nikolaisavic

Views: 229.5 Million on the creator’s channel, 31 Million on e.l.f.’s owned channel
Engagement Rate: 12.5%
Engagements: +30 Million

“Testing Lip Liner”
Macro ASMR Content Series

Views: 9.2 Million
Engagement Rate: 11%
Engagements: +850,000

“Testing Power Grip Matte Primer”
Macro ASMR Content Series

Views: 1.2 Million
Engagement Rate: 9%
Engagements: +150,000

“Lab Leak”
Launching Power Grip Matte Primer

Views: 4.2 Million
Engagement Rate: 11%
Engagements: +500,000

“How Guys Shop”
Helping guys Christmas shop with @mrjulian

Views: +890,000
Engagement Rate: 17.2%
Engagements: +150,000

“Giant Woman, Tiny Lip Oil”
e.l.f. x Mini Brands merch with @TheGoddessBoys

Views: +86,000
Engagement Rate: 10.5%
Engagements: +8,500

“Skincare on Ice”
Sent e.l.f. SKIN sliding with @WasabiGang

Views: +86,000
Engagement Rate: 10.5%
Engagements: +3,000

“Shake, Spray Stay”
TikTok Shop Super Brand Day Campaign